Hailey Bieber: The Model, Entrepreneur, And Style Icon

How Much Is Hailey Bieber Really Worth?

Let’s talk about Hailey Bieber, formerly Hailey Baldwin, the American model, media personality, and entrepreneur. Her net worth currently stands at an impressive $200 million. And here's the kicker—it’s entirely separate from her husband Justin Bieber’s $300 million fortune. But hold onto your hats, because Hailey’s skincare brand, Rhode, could be on the verge of something massive. Rumors circulating in April 2025 suggest that Rhode might sell at a valuation of over $1 billion. If this deal goes through, Hailey's net worth could skyrocket. As of now, though, we're keeping her net worth steady at $200 million until the ink dries on those financials.

Hailey Bieber didn’t just step into the spotlight because of her famous last name or her marriage to Justin. She’s carved out her own path, starting with her modeling career. She signed with Ford Models back in 2014 and quickly became a favorite on the runways of New York, Milan, and Paris. She worked with iconic brands like Tommy Hilfiger, Ralph Lauren, and Versace, establishing herself as a top-tier model. Her journey didn’t stop there. In 2022, she launched Rhode, her skincare line that quickly became a sensation. Rhode focuses on barrier-supporting, hydration-centric products, and it resonates with consumers who love a "less is more" approach to skincare.

But Hailey isn’t just a model and entrepreneur; she’s a digital powerhouse too. With millions of followers across Instagram, TikTok, and YouTube, she's a style influencer whose choices set trends. Her YouTube series “Who’s in My Bathroom?” offers a glimpse into her life and has expanded her reach beyond the fashion world. Her marriage to Justin Bieber in 2018 brought her even more attention, but she’s managed to balance her privacy with sharing authentic moments from their relationship. Through modeling, entrepreneurship, and digital content creation, Hailey Bieber has become a multifaceted businesswoman and style icon.

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Hailey's Beginnings

Early Days in Tucson

Hailey Rhode Baldwin Bieber was born on November 22, 1996, in Tucson, Arizona. She’s the daughter of actor Stephen Baldwin, the youngest of the Baldwin brothers, and graphic designer Kennya Baldwin. Kennya’s father is none other than Grammy-winning Brazilian musician Eumir Deodato. As a little girl, Hailey dreamed of becoming a classical ballet dancer, but a foot injury cut short her ballet aspirations. Instead, she found her calling in modeling.

Hailey’s early years were filled with family appearances. At just nine years old, she starred in the 2005 documentary “Livin’ It: Unusual Suspects” alongside her family. This documentary was a playful nod to her dad’s classic film “The Usual Suspects.” And at 13, she made her debut on “Saturday Night Live.” Standing at five feet seven inches tall, Hailey decided to dive headfirst into modeling and was soon signed with the prestigious Ford Models agency.

Runway Royalty

Hailey's Modeling Triumphs

Hailey’s modeling career took off in 2014 when she made her runway debut for British fashion label Topshop and French designer Sonia Rykiel. That same year, she graced the pages of “Vogue,” appearing in both the main magazine and the now-defunct “Teen Vogue.” Her work didn’t stop there. She modeled for Ralph Lauren and walked the runway for Tommy Hilfiger. In 2016, she signed with IMG Models, further cementing her status in the modeling world.

Hailey’s modeling portfolio is a who’s who of fashion. She’s worked with UGG footwear, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana. She’s also ventured into fashion merchandise, collaborating with brands like The Daily Edited for handbags and Public Desire for footwear. She even launched a makeup collection with ModelCo. Her influence extends beyond modeling, too. She hosted events for MTV, including the 2015 MTV Europe Music Awards, and appeared in the promotional video for the infamous Fyre Festival. She’s also been the face of campaigns for brands like bareMinerals and Levi’s Jeans.

Skincare Sensation: Rhode

Hailey launched Rhode in June 2022, and it’s been nothing short of a phenomenon. Rhode focuses on minimalist skincare with a lineup that includes the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. These products reflect Hailey’s personal skincare philosophy and have set Rhode apart in a crowded market. From the get-go, Rhode was a hit, with immediate sellouts and massive demand. Its packaging and price point align perfectly with the "clean girl aesthetic" that Hailey herself helped define. The brand’s formulas, packed with peptides and niacinamide, cater to consumers looking for gentle yet effective skincare.

The $1 Billion Question

In February 2025, whispers of a $1.44 billion valuation for Rhode spread across the internet, but these claims lacked credible sources. Many pointed to an article from an Indian site called “CNBC TV 18,” which didn’t offer any authoritative confirmation. However, on April 3, 2025, Reuters reported that Hailey had hired JPMorgan Chase and Moelis to explore a potential sale of Rhode. The brand was generating nearly $200 million in annual revenue, and a sale could indeed value it at over $1 billion. If this deal comes to fruition, Rhode would join the elite ranks of celebrity-founded beauty brands like Rare Beauty and Fenty.

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Hailey Bieber's skincare brand Rhode achieved a valuation of $1.44 Billion.

Congrats Hailey Bieber! pic.twitter.com/ygQGmkoHk1

— fae (@demismonarchy) March 31, 2025

Hailey's Personal Life

Growing up, Hailey was raised in the evangelical Christian church, a faith her father embraced after the events of September 11, 2001. Her relationship with Justin Bieber began making headlines in 2015, and after some ups and downs, they rekindled their romance in May 2018. Just two months later, they were engaged, and by fall 2018, they were married in a private civil ceremony in New York City. They confirmed their marriage in November 2018 and held a grand second ceremony in South Carolina in September 2019. Hailey wore stunning gowns designed by Off-White’s Virgil Abloh, Ralph & Russo, and Vera Wang. They decided to skip the honeymoon, but their love story continues to captivate fans worldwide.

Hailey's Real Estate Empire

In March 2019, Justin purchased a $8.5 million home in Beverly Hills for the couple. This 1930s Monterey Colonial was renovated by Hollywood production designer Charles Infante and boasted a wood-paneled library, bar, wine cellar, home theater, and game room. The property also featured a zero-edge infinity pool and cabana. However, they sold this home in 2021 for $7.995 million. In August 2020, they bought a $28.5 million mansion in the exclusive Beverly Park community. Before settling in Los Angeles, they rented a Spanish contemporary-style mansion in Toluca Lake for $100,000 a month. The Biebers also own a lakeside home in Ontario valued at $5 million.