Charli D'Amelio: The TikTok Sensation Turning Social Media Into A Career

Just How Big Is Charli D'Amelio's Net Worth?

Let me tell you about Charli D'Amelio. She's not just your average TikTok star—this young woman has built an empire. With a net worth of $45 million, Charli's influence extends far beyond the app. She's a dancer, a social media personality, and now a business mogul. Her rise began in 2019 when her dance videos took TikTok by storm, making her the platform's most-followed creator. This meteoric rise opened doors to sponsorships, a podcast, a makeup line, and even a nail polish collection. And she's just getting started.

Currently, Charli is the second most-followed person on TikTok, boasting an incredible 154 million followers. She hit a major milestone on November 22, 2020, when she crossed 100 million followers. For context, that was 30 million more than Addison Rae, who was then the second-most subscribed person. Charli became the first person ever to hit 100 million followers on TikTok. In fact, she's now over 150 million strong on the app. In October 2024, Charli made her Broadway debut as part of the cast of the musical "& Juliet." Talk about expanding your horizons!

Earnings and Endorsement Deals: How She Makes the Money

Charli's income streams are as diverse as her talents. She earns through endorsements, merchandise sales, YouTube revenue sharing, and those all-important sponsored posts. For a single sponsored post, Charli demands a minimum of $100,000—and that number is only going up as her influence grows. In 2020, she earned $1 million just for appearing in a Super Bowl ad for Sabra Hummus. That's serious cash for a 16-second spot.

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In 2020, Charli brought in $3 million, making her the second highest-paid TikTok personality after Addison Rae, who earned $5 million that year. Her earnings came from sponsorships, merchandise sales, and production deals. But wait until you hear about 2021—Charli pulled in a whopping $17 to $18 million. That's right, she was not only the highest-paid TikTok personality but also one of the highest-paid celebrities in the world that year. From September 2022 to September 2023, she earned $23 million. In the following year, she made $20 million. That's a lot of zeros, folks!

Charli's partnerships are a who's who of big brands. She's worked with Procter & Gamble, Hollister, Yoplait, Dunkin' Donuts, Morphe Cosmetics, Invisalign, and Step. Her collaboration with Dunkin' Donuts introduced "The Charli," a custom drink, and "Charli Cold Foam," a menu option that fans went wild for. Her Invisalign endorsement was such a hit that the company saw a spike in revenue from teens almost immediately after the ad went live. She and her sister Dixie also have a podcast, an animated show, a Hulu documentary series, and even a Snap series.

Charli and Dixie have a licensing deal with Just Mobile Direct, which manufactures a line of ring lights—a must-have for influencers and vloggers. Through this partnership, they've also endorsed phone holders and other gadgets. They earn a percentage of every sale, turning their influence into a thriving business.

A Look Back: Charli's Early Life

Charli Grace D'Amelio was born on May 1, 2004, in Norwalk, Connecticut. Her mom, Heidi, was a photographer and former model, while her dad, Marc, was a former Republican candidate for the Connecticut State Senate. Growing up, Charli wasn't just a regular kid—she was a dancer. She started dancing at the age of three and became a competitive dancer for over a decade. Her passion for dance was always there, and it would eventually lead her to TikTok fame.

Charli attended King School, but after her TikTok career took off, she switched to virtual schooling. It was a smart move, allowing her to focus on her burgeoning career while still getting an education. Talk about balancing it all!

Charli's TikTok Explosion

Charli's TikTok journey began in May 2019 with a simple lip-syncing video she made with a friend. A couple of months later, she gained traction with a duet video she made with a user named Move With Joy. But her big break came in October when she performed the "Renegade" dance to K Camp's "Lottery." This viral moment catapulted her to fame, though some mistakenly credited her with creating the dance itself. By November, Charli and her sister Dixie joined The Hype House, a collective of teen TikTok stars based in Los Angeles.

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Things really heated up in late 2019 when Sony Music executive Barbara Jones signed Charli to her management company, Outshine Talent. Soon after, in early 2020, Charli signed with the prestigious United Talent Agency. She appeared in a Super Bowl commercial for Sabra Hummus and was even invited to create a TikTok dance challenge inspired by Jennifer Lopez's iconic halftime show performance.

The Height of TikTok Stardom

In March 2020, Charli surpassed Loren Gray to become the most followed user on TikTok. She was also the first creator on the platform to hit 50 million followers. By November, Charli achieved another milestone, becoming the first TikTok user to reach 100 million followers. Her accomplishments didn't stop there. She was featured on the "Forbes" 30 Under 30 list and "Fortune" magazine's 40 Under 40 list, making her the youngest person on the latter. Impressive, right?

Charli's Film and Television Appearances

As Charli's social media fame grew, so did her opportunities in television and film. In 2020, she appeared on Nickelodeon's "#Kids Together: The Nickelodeon Town Hall," ABC's "The Disney Family Singalong," and was part of the lineup for "Graduate Together: America Honors the High School Class of 2020." That same year, Charli made her feature film debut in the animated movie "StarDog and TurboCat," where she voiced the character Tinker. She's also part of the reality series "Dinner with the D'Amelios" on her family's YouTube vlog channel and stars alongside her family in the Hulu docuseries "The D'Amelio Show."

In early 2023, Charli performed on select dates of the "Dancing with the Stars Live 2023" concert tour and co-hosted the 36th Nickelodeon Kids' Choice Awards with American football commentator Nate Burleson. Her star continues to rise!

Other Ventures: Charli's Expanding Empire

Charli's influence extends far beyond TikTok. She's served as a brand ambassador for Invisalign and partnered with Morphe Cosmetics to launch a makeup line called Morphe 2 with her sister Dixie. Together, they also launched a nail polish collection called Coastal Craze and co-created Hollister's Social Tourist apparel brand. The D'Amelio sisters even teamed up with Simmons Bedding Company to design the Charli & Dixie x Simmons Mattress.

Charli has also appeared in music videos for Bebe Rexha's "Baby, I'm Jealous," Jennifer Lopez and Maluma's "Pa' Ti + Lonely," and Lil Huddy's "America's Sweetheart." In 2022, D'Amelio Brands was announced as a central hub for fashion, beauty, and lifestyle ventures. The company released a footwear line in 2023, further cementing Charli's status as a businesswoman.

Controversies: The Challenges of Fame

Of course, with great fame comes great scrutiny. While many praise Charli for being authentic and relatable, others have criticized her for being "cringe-worthy" or unremarkable. In December 2020, Charli faced backlash for vacationing in the Bahamas during the height of the pandemic, despite previously urging fans to stay home. Around the same time, rumors surfaced that she had purchased some of her TikTok followers, though no concrete evidence was ever presented.

Personal Life and Philanthropy: Giving Back

Charli has been open about her struggles with an eating disorder and body shaming, partnering with UNICEF for an anti-bullying campaign in 2020. She's also been vocal about her support for the Black Lives Matter movement and spoke out against the murder of George Floyd on TikTok. In 2019, Charli donated to a fundraiser for people with special needs and gave $50,000 to Norwalk Hospital in her Connecticut hometown during the pandemic to help secure critical medical supplies. Later that year, she partnered with TikTok to donate $100,000 to the American Dance Movement, which promotes dance education across the U.S.

In October 2022, the D'Amelio family, often referred to as "TikTok's first family," purchased a Norwalk condo for $1.2 million. It's clear that Charli and her family are as much about building a legacy as they are about making headlines.