Snoop Dogg: The Iconic Journey Of A Hip-Hop Legend

Snoop Dogg's Net Worth: A Glimpse Into His Success

Snoop Dogg, the legendary West Coast rapper, singer, songwriter, producer, media personality, entrepreneur, and actor, boasts a net worth of a cool $160 million. Despite a few bumps in the road early in his career, Snoop has carved out a place as a beloved figure in pop culture. Known for his signature laid-back vibe, his unmistakable voice, and his profound cultural influence, Snoop remains a cornerstone of the music industry. His ability to stay relevant over the decades has earned him a spot as one of the greatest hip-hop legends of all time.

Back in the early 1990s, Snoop Dogg—originally known as Snoop Doggy Dogg—was discovered by the legendary Dr. Dre. Snoop made a splash on Dre's 1992 debut album, "The Chronic." That exposure paved the way for Snoop's own debut album, "Doggystyle," released in 1993. It was an instant hit, selling over 20 million copies worldwide. With his smooth, relaxed vocal style and innovative lyrics, Snoop became a key figure in the G-funk genre. Throughout the 1990s and 2000s, he kept the hits coming, releasing successful albums and collaborating with artists from various genres, proving his versatility and expanding his fan base.

But Snoop's reach extends far beyond music. He's graced the screens in numerous films and television shows, both as himself and in acting roles. He's hosted TV programs, including a memorable cooking show with Martha Stewart, showcasing his charm and mainstream appeal. Snoop has also dabbled in business ventures, including cannabis-related products, esports, and various endorsements. He's even authored a cookbook, launched a wine label, and created a children's show. Over the years, Snoop has reinvented himself multiple times, experimenting with different musical styles, including reggae (as Snoop Lion) and gospel. He's been nominated for multiple Grammys and has sold over 35 million albums worldwide.

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Snoop Dogg's Paris Olympics Windfall

Snoop Dogg unintentionally became a star of the 2024 Olympics after NBC hired him and Martha Stewart to provide commentary and conduct interviews during the games. Snoop quickly captured the hearts of American audiences tuning in to NBC's various platforms. It was revealed that NBC paid Snoop (and presumably Martha) a staggering $500,000 per day for his work at the Olympics, plus expenses. With the Olympics lasting roughly 20 days, including travel time, Snoop earned a cool $10 million for just under three weeks of work. Not bad for a little over two weeks on the job!

Snoop Dogg's Early Days: From Long Beach to Stardom

Snoop Dogg, born Cordozar Calvin Broadus Jr., entered the world on October 20, 1971, in Long Beach, California. You might assume his birth father was Cordozar Calvin Broadus Sr., but that's not the case. Snoop's biological father was Vernell Varnado, who split from his mother, Beverly, when Snoop was just three months old. Later, Beverly married a man named Cordozar Calvin Broadus, and baby Snoop was legally named Cordozar Calvin Broadus Jr. after his stepfather. It's unclear what his parents called him in the early days before the remarriage.

Young Cordozar earned the nickname "Snoopy" due to his love for the iconic cartoon character from Peanuts. Even as a child, Snoop found his voice, singing and playing piano at the Golgotha Trinity Baptist Church. By sixth grade, he had started rapping. To help his family make ends meet, young Calvin sold candy, delivered newspapers, and bagged groceries. Despite his mother's efforts to keep him focused on singing in the choir and playing football, Snoop found himself drawn to the streets. As a teenager, he joined the Rollin' 20s Crips gang from the Eastside area of Long Beach. Shortly after graduating high school, he was arrested for cocaine possession, beginning a cycle of jail and prison stays that lasted for the next three years.

Snoop Dogg's Musical Odyssey

Snoop, along with his cousins Nate Dogg and Lil' 1/2 Dead and his friend Warren G, recorded homemade tapes under the name 213, inspired by Long Beach's area code at the time. One of Snoop's early solo freestyle songs, "Hold On," ended up in the hands of Dr. Dre, who was so impressed that he invited Snoop to audition. Dre introduced him to The D.O.C., who taught Snoop the ins and outs of structuring lyrics and building verses, hooks, and choruses.

Snoop's debut album, "Doggystyle," produced by Dr. Dre and released in 1993 by Death Row Records, made a massive splash, debuting at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. Hits like "What's My Name?" and "Gin & Juice" propelled the album to even greater heights. His follow-up album, "Doggfather," released in 1996, also debuted at number one on both Billboard charts. For his next three albums, Snoop left Death Row and signed with No Limit Records, releasing "Da Game Is to Be Sold, Not to Be Told" in 1998, "No Limit Top Dogg" in 1999, and "Tha Last Meal" in 2000.

After signing with Priority/Capitol/EMI Records in 2002, Snoop released "Paid tha Cost to Be da Boss." He then signed with Geffen Records in 2004, releasing a string of albums, including "R&G (Rhythm & Gangsta: The Masterpiece)," "That Blue Carpet Treatment," "Ego Trippin," "Malice 'n Wonderland," and "Doggumentary." In 2012, after a trip to Jamaica, Snoop embraced Rastafarianism and rebranded as Snoop Lion, releasing a reggae album, "Reincarnated," along with a documentary of the same name. He returned to being Snoop Dogg in 2015, releasing "Bush." In 2018, Snoop announced his conversion to Christianity and released his first gospel album, "Bible of Love." His seventeenth solo album, "I Wanna Thank Me," dropped in 2019.

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Beyond music, Snoop has directed adult films under pseudonyms, appeared on television and in films, both as himself and in fictional roles, and hosted several TV shows, including "Doggy Fizzle Televizzle," "Snoop Dogg's Father Hood," "Dogg After Dark," "WrestleMania," and "Snoop and Martha's Potluck Dinner Party." Snoop has also lent his name to a range of commercial endorsements, from Boost Mobile and Chrysler 200 to Orbit Gum and St. Ides. He's even put his name on his own malt liquor, Snoop Dogg's footlong hot dogs, the Snoop Dogg Board Company, and various clothing lines. In 2020, he launched a wine release called "Snoop Cali Red" in partnership with the 19 Crimes brand, though sales have struggled as of May 2023.

In 2019, Snoop created his own esports league, the "Gangsta Gaming League." He joined FaZe Clan's Board of Directors in March 2022 but resigned from the position the following year. In 2023, Snoop teamed up with an investment group led by businessman Neko Sparks to attempt a purchase of the Ottawa Senators of the National Hockey League.

Snoop Dogg and Death Row Records: A Comeback Story

In February 2022, it was announced that Snoop Dogg had acquired the brand name rights to Death Row Records. He purchased the rights from private equity giant Blackstone, which still owns the label's master recordings and music royalties. With the brand name, Snoop gained the ability to sell merchandise and release music under the Death Row Records label.

Casa Verde Capital: Snoop's Cannabis Empire

Snoop is arguably the world's most famous pot smoker, and marijuana has been a cornerstone of his persona for decades. In 2015, he founded the investment company Casa Verde Capital to manage his investments in the cannabis industry. In August 2015, Casa Verde joined a group of investors that raised a total of $10 million for Eaze, an on-demand, app-based marijuana delivery service often referred to as the "Uber for weed." The following month, Casa Verde launched merryjane.com, billing it as "the encyclopedia of weed."

Snoop Dogg's Personal Life: Family and Philanthropy

On June 12, 1997, Snoop married his high school sweetheart, Shante Taylor. The couple filed for divorce in May 2004 but reunited and renewed their wedding vows in January 2008. Together, they have three children: sons Corde (1994) and Cordell (1997), and daughter Cori (1999). Snoop also has a son, Julian Corrie Broadus (1998), from a relationship with Laurie Holmond. Snoop became a grandfather in 2015 when Corde had a son with his girlfriend, Jessica Kyzer. Tragically, Corde's second son passed away just ten days after birth in September 2019.

Snoop's first cousins include R&B singers Brandy and Ray J, as well as professional wrestler Sasha Banks. In a 2006 interview, Snoop revealed that he worked as a professional pimp in 2003 and 2004, saying it was his "natural calling." On the advice of some of the pimps he knew, Snoop eventually gave up the profession to spend more time with his family.

Snoop partners with city officials every year to give away turkeys to those in need in Inglewood, California, during Thanksgiving. In 2016, he gave away an impressive 3,000 turkeys.

Snoop Dogg's Earnings Over the Years

Let's take a look at Snoop Dogg's earnings from 2007 to 2023: