JoJo Siwa: The Rise Of A Multitalented Star

What’s JoJo Siwa’s Net Worth?

JoJo Siwa is more than just a name—she’s a cultural phenomenon. The Nebraska-born entertainer has amassed a staggering net worth of $20 million by the time she hit her early twenties. It all started when she gained international fame on the hit reality show "Dance Moms" between 2015 and 2016. JoJo quickly captured the hearts of millions with her boundless energy, signature bows, and a bubbly personality that’s impossible not to love. From there, she skyrocketed to stardom, building a massive YouTube channel, partnering with Nickelodeon, and launching a range of merchandise that includes everything from those iconic bows to trendy clothing lines.

Her musical career took off with hits like “Boomerang” in 2016 and “Kid in a Candy Store” in 2017, which propelled her to the top of the charts. JoJo even embarked on a D.R.E.A.M. concert tour in 2019, performing for sold-out crowds across the globe. And let’s not forget her historic appearance on "Dancing with the Stars" in 2021, where she made headlines as part of the show's first same-sex partnership, ultimately finishing as the runner-up.

In January 2021, JoJo proudly came out as a member of the LGBTQ+ community, adding another layer to her already vibrant persona. Since then, she’s evolved from the kid-friendly entertainer we all know and love into a more mature artist while maintaining her signature boldness and charisma.

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Early Life: From Omaha to Stardom

Joelle Joanie Siwa was born on May 19, 2003, in Omaha, Nebraska, far from the glitz and glamour of Hollywood. But it didn’t take long for her to find her way to the spotlight. JoJo first captivated audiences with viral music videos like “Boomerang” and “I Can Make U Dance” on YouTube, which quickly amassed millions of views. Her journey to fame truly began in 2018 when she embarked on her first major tour, performing in 52 cities across the United States and Canada. The tour was so successful that it expanded to include stops in the United Kingdom and Australia, introducing JoJo to fans around the world.

JoJo Siwa Hair Bow Sales: A Bow-tastic Business

If you’ve ever wondered how JoJo Siwa turned those little bows into a multi-million-dollar empire, here’s the scoop. Fans often speculate that her net worth must be much higher than the estimated $20 million because she reportedly sold a whopping 40 million hair bows. While this number hasn’t been independently verified, one thing’s for sure—JoJo’s bow business is booming. But how exactly does it work? In the world of celebrity product lines, the star usually doesn’t see profits until certain sales milestones are hit after covering production and marketing costs.

Let’s break it down. Assuming JoJo has indeed sold 40 million bows, it’s likely that she had to sell around 10 million just to cover initial expenses. After that, she’d earn a percentage of the profits. Based on industry standards, we estimate that each $9 bow nets about $2.5 in profit. If JoJo gets 20% of that, she’d make around $0.54 per sale, pre-tax. That means if she sold 40 million bows, she’d pocket roughly $16 million pre-tax, which translates to about $8 million after taxes.

Even with these conservative estimates, it’s clear that JoJo’s bow business is a cash cow. And if her popularity continues, it’s not out of the question to imagine her net worth climbing to $50 or even $100 million in the future.

Filmography: JoJo Siwa on the Screen

JoJo Siwa’s talents extend far beyond the dance floor and the concert stage. Over the years, she’s made appearances on a wide range of television shows, cementing her status as a versatile entertainer. From Nickelodeon hits like "Ultimate Halloween Costume Party," "Not-So-Valentine Special," and "Ultimate Halloween Haunted House" to fan-favorite series such as "School of Rock," "SpongeBob SquarePants," and "Keeping Up with the Kardashians," JoJo has proven that she can hold her own in any medium.

She’s also ventured into the world of film, lending her voice to animated features like "The Angry Birds Movie 2" and starring in the live-action comedy "The J Team." Along the way, JoJo has racked up numerous award nominations, winning big at the Nickelodeon Kids’ Choice Awards for categories like "Favorite Viral Music Artist," "Favorite Musical YouTube Creator," and "Favorite Social Music Star." Her ability to connect with young audiences has made her a household name.

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Real Estate: JoJo’s Dream Home

In February 2020, at just 16 years old, JoJo Siwa made headlines when she purchased a luxurious Mediterranean-style mansion in Tarzana, California, for $3.5 million. The 6,000-square-foot home was a dream come true, complete with marble floors, fireplaces, a gourmet kitchen, and French doors leading to a stunning outdoor oasis featuring a swimming pool and sports court. But the real showstopper? The Fun Room—a space JoJo designed herself, complete with a candy bar that serves sweets instead of snacks or drinks. It’s everything a young star could want, including a mini 7-Eleven replica with all the convenience store staples, from a pizza warmer to a Slurpee machine.

After enjoying her Tarzana mansion for several years, JoJo decided to sell the property in February 2025 for $4.1 million, marking a profitable sale for the young entrepreneur.

Personal Life: JoJo Siwa’s Journey of Self-Discovery

JoJo Siwa’s personal life has been just as dynamic as her career. In 2020, she dated TikTok star Mark Bontempo for a few months before coming out as part of the LGBTQ+ community in January 2021. That same month, she revealed that she was in a relationship with her best friend, Kylie Prew. Their romance captured the hearts of fans worldwide, though it wasn’t without its ups and downs. After a brief breakup in late 2021, the couple reunited in May 2022, only to part ways again in June. By August 2022, JoJo had started dating social media content creator Avery Cyrus, but their relationship also ended by December of that year.

Through it all, JoJo has remained open and honest about her journey, using her platform to inspire others to embrace their true selves. Whether she’s on stage, in front of the camera, or sharing her life with fans, JoJo Siwa continues to shine as a beacon of authenticity and resilience.